We are distinguished from other leisure, lifestyle and outdoor entertainment companies by the quality of our assets; our deep inventory of growth projects; our customer-focused marketing; our quality service delivery and our diversification across a variety of markets.

We have some 38 stores and employ over 1000 people across Australia and our online store has us servicing a worldwide market.

Our main activities include;

• Retail, delivering a comprehensive range of products and services to our customers.
• Wholesale, services to our business partner’s.
• Specialised Services, Rays direct caters to the Industrial and Commercial industries.
• Product Development, we continually develop and test new products to meet the demands of our customers.
• Technology, plays a specific role in remaining competitive in our markets.

One of our major strengths is in providing an integrated approach to our products and services on offer and balancing these activities is the key to our strategy and our overall success.